Overview
Getting ready for something completely new.
The iPhone Duo is almost here. This means a brand-new wave of sales on top of the incoming seasonal demand. Here are some details you’ll want to know so you don’t miss the most profitable window of this year.
The iPhone Duo has been in R&D for about a decade. With the largest display Apple has ever produced, it is a device meant for multi-tasking in comfort. The device is operable in any orientation and has both the internal screen within the fold and an external front screen to allow for quick access when needed. These posed a unique challenge for not only Apple’s development team, but also for manufacturers hoping to create accessories for the new style.
A Look at the Market
Foldable phones have been on the market for a few years already, but with Apple finally joining the party, foldable phones are expected to see incoming. By the end of this year it’s expected that over 100 million foldable smartphones will be shipped out to customers globally. Looking into next year, the category is predicted to see a 37% increase in growth rate.
Additionally, based on current projections Apple is forecasted to take a full 25% of the market. Which is especially impressive considering Apple has historically been considered a small slice of the pie globally with its popularity primarily taking up residence in North America and some parts of Europe. It doesn’t look like that can be said anymore.
The Next Steps
Luckily, we’ve had some time to practice and prepare to rise to the challenge for our first ever folding phone case design.
The pre-order window for the Duo opens on October 16th and consumers and tech enthusiasts who add their names to the list will be ready to browse for a phone case while they wait for their new device to arrive.
Launch Resources
We’re ready to support your simultaneous launch with resources including:
- Clear MagCase and MagCase variants
- Ready to use device templates and SKUs to load into your stores
- Mockups and renders ready to be customized for your advertising needs
- Answering any questions you have about the launch process
Preparing for Launch
Fortunately for you, we’re already increasing production due to the incoming holiday season, so everyone on our end is prepared for launch. This means we’re ready to support you as you do the same.
Here’s how you can prepare ahead of time:
- Prepare your designs now so you’re ready to go when things go live
- Schedule your marketing plans early to encourage excitement in your customers
- Talk to your account representative about capacity and forecasting
- Ask for details now so you’re prepared for your own customers’ questions
Get Confident
This might all sound like something we’ve already said before. That’s because even though this is a unique product, we’ve handled novel launches easily before, so you can be comfortable in the knowledge that we’re ready to do it again.
If you’re already working with us, reach out to your Account Manager with any needs we can help you fulfill. If you’re someone new getting ready to capitalize on the exciting opportunity of this new launch, then is the contact point for you.
